“HumanKinda,” a short film created by Mullen Lowe US for JetBlue on our modern “busyness” epidemic. A 15 minute funny and profound exploration of our need to be busy and how to change parts of our life style that may no longer be serving us. Our favourite part? Learning from the president of the Boring Society in London (this may or may not exist in reality…but it is fun to imagine it does, no? Update: He exists and his name is James Ward and he likes boring things)

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